These are the Top Asian Models Conquering the World of Fashion
The discussion of diversity in fashion is much larger than just black models. The real issue, instead, is the lack of non-white models. Shockingly one of the most underrepresented groups is one of the largest – asian models. The lack of diversity isn’t limited to international markets. The East Asian region itself seems to have an affinity for more Westernized ideas of beauty, at least in fashion media. This isn’t speculation, it’s quite visible. From ad campaigns to magazine covers and even the runway, more times than not the majority of the models are white. Take for example top Asian editions of fashion magazines and percentage of Asian models on covers in 2016. W Korea, Vogue Japan, and Harper’s Bazaar Japan featured only one Asian model out of twelve total issues. Conversely Vogue Korea and Numero China didn’t fare much better with only three covers out of twelve featuring Asian models.
For the recent Spring 2017 runway Season, only 7% of all models were Asian according to a diversity report from thefashionspot. Here’s the kicker, Asian consumers are one of the fastest growing fashion markets in the world. According to a report from consulting firm McKinsey, by 2020, 75 percent of all luxury goody sales will be from Chinese consumers, with more than half of that being spent outside of China. Why then don’t we see more top Asian models? Do Asian consumers simply have a preference for traditional Western beauty or is that just the story being created by the fashion industry?
Despite the obstacles facing Asian models, several top asian models continue to emerge. Below we take a look at 13 top Asian models conquering fashion diversity in style.
Fei Fei Sun
Fei Fei Sun is an industry veteran. The top model is a certified icon and has worked with the best brands in the industry.
Magazine Covers: T Magazine, Vogue China, Vogue Turkey
Ad Campaigns: Ralph Lauren, Fenty x Puma, Prada, Chanel Beauty
Runway Shows: Chanel, Prada,Rag & Bone, Miu Miu, Proenza Schouler
Fernanda Ly is all about personal style. The model and her signature pink hair can be seen on fashion magazine and on runways around the world.
Nationality: Chinese (but born in Australia)
Magazines Covers: Teen Vogue, Vogue Australia, Vogue Japan, ID, CR Fashion Book
Ad Campaigns: Louis Vuitton, Chanel, H&M
Runway Shows: Fenty x Puma, Dsquared, Dolce & Gabbana, Fendy, Pringle of Scotland, DKNY
With an undeniable editorial edge, He Cong has caught the attention of top brands including Dolce & Gabbana, Alexander McQueen and Mulberry.
Magazine Covers: Figoro, WWD
Ad Campaings: Dolce & Gabbana, Fenty x Puma, Benetton
Runway Shows: Coach, Alexander McQueen, Chloe, Mulberry, Jill Stuart
Hyun Ji Shin
Known for her flawless complexion, Korean model Hyun Ji Shin has already secured a contract with cosmetics giant Bobbi Brown.
Magazines: Vogue Korea
Ad Campaigns: Bobbi Brown, Benetton, Calvin Klein
Runway Shows: Dries Van Noten, Missoni, MSGM, Jil Sander
Newcomer Jing Wen is wasting no time climbing up the ranks. The Chinese models has already appeared on multiple magazines covers and has walked in over 234 runway shows.
Magazine Covers: Vogue China, LOfficiel Malaysia, Vogue Italia
Ad Campaigns: Coach, Calvin Klein, Salvatore Ferragamo
Runway Shows: Louis Vuitton, Miu Miu, Chanel, Valentino, Dior
Liu Wen is a trailblazer. She’s the first model of East Asian descent to walk the Victoria’s Secret runway and has certainly helped to redefine what “sexy” is. The Chinese model was even named the the first ever Asian “New Supermodel” in July 2014.
Magazine Covers: Vogue China, Vogue Italia, GQ China, Elle France, Vogue Japan
Ad Campaigns: La Perla, Puma, Estee Lauder
Runway Shows: Victoria’s Secret, Bottega Venetta, Givenchy, Hermes, Chanel,Gucci
Ming Xi began her career walking for Givenchy and hasn’t lowered her standard since. The Chinese model is a runway model and is considered to be one of the top supermodels in the world.
Magazines Covers: Elle China, Harpers Bazaar Singapore
Ad Campaigns: Victoria’s Secret, Kenzo, Sephora, Dior Beauty, Karl Lagerfeld
Runway Shows: Victoria’s Secret, Balmain, Dior, Chanel, Maison Margiela
Soo Joo Park
Soo Joo Park is one of the most sought after editorial models of the moment. The Korea model has a well rounded portfolio of campaign and runway appearences.
Magazine Covers: Elle Korea, Harpers Bazaar Korea, L’Officiel Thailand
Ad Campaigns: Loreal, Philip Plein, Jean Paul Gaultier
Runway Shows: Kenzo, Chanel, DKNY, Jeremy Scott, Jean Paul Gaultier Haute Couture
Korean beauty Sara Choi is one of the busiest models of the moment. The model has fronted Numero China and walked the runway for Prada and Gucci.
Magazines Covers: Vogue Korea, Numero China
Ad Campaigns: Louis Vuitton, Marc Jacobs, Coach
Runway Shows: Coach, Louis Vuitton, Marni, Prada, Gucci
Chinese model and actress Sui is a versatile beauty. The model has appeared on top magazines and has even been a Victoria’s Secret Angel.
Magazine Covers: Madame Figaro, Vogue Thailand,
Ad Campaigns: Shiseido, Bloomingdales
Runway Shows: Victoria’s Secret, Ralph Lauren
Wangy Xin Yu
Newcomer Wangy Xin Yu, has skyrocketed into popularity. The Chinese model has worked with fashion heavyweights Alexander McQueen and Calvin Klein.
Magazine Covers: Grazia China, T Magazine China, LOfficiel Malaysia
Ad Campaigns: Calvin Klein Underwear
Runway Shows: Kenzo, Alexander McQueen, Valentino, Rick Owens
Xiao Wen Ju
Xiao Wen Ju’s unique beauty and bright personality caught the attention of Marc Jacobs making her the first model of east Asian descent to front a campaign. The popular Chinese model is a Runway regular and a Victoria’s Secret Angel.
Magazines Covers: Vouge China, Vogue Australia, L’Official Singapore
Ad Campaigns: Loreal, Dior, Jimmy Choo
Runway Shows: Victoria’s Secret, Jason Wu, Maison Margiela, Chloe, Opening Cermony
Fresh face newcomer Yue Han is showing serious promise. The Chinese model has already appeared on the cover of industry leading WWD magazine. Yue Han is also a catwalk favorite, having appeared in shows for the likes of Hermes and Marchesa.
Magazine Covers: WWD
Ad Campaigns: Shanghai Tai, Juicy Couture
Runway Shows: Miu Miu, Hermes, Balmain, Marchesa