With a booming social media presence, a superstar family, and undeniable super model looks it may come as no surprise that Kendall Jenner was recently tapped to be the new face of Estee Lauder. Amidst a mad dash toward likes, views, and social connections could Ms. Jenner be just the influencer that the brand needs to revitalize its image?
Â The Little Black Primer, a multi-faceted lash tool that can be used as a tint or under mascara to provide an extra bit of bold color or as a top coat to help seal in those new sleek, lashes is the first product to be triumphed by Jenner and we have a feeling that there are a few more to come.
by Lakenya Kelly
Â Full of close ups of Jenner striking a pose and showing us what she can do on the catwalk, the accompanying video is a perfect representation of everything that Jenner represents: Youth, Rebellion, and super model presence that would keep anyÂ woman young or matureÂ on her toes and more importantly her lashes.