Jourdan Dunn x Missguided Lon Dunn Fashion Line
British supermodel Jordan Dunn hops aboard the celebrity fashion line trend revealing the Lon Dunn collection. For the range, Dunn teams up with fast-fashion retailer Missguided. Inspired by Ath-leisure, the model shares that the Lon Dunn collection is about more than fashion. “I feel that by showcasing a group of women who are unique and different to each other says a lot and makes the brand more relatable. They are all beautiful women but also have a story to them,” said Dunn. “It was a fun process to have my own casting because I wanted to ask them questions that they wouldn’t normally get at other castings. I asked random things like, ‘If you were a dinosaur, what dinosaur would you be?’ We wanted to get personality, to get to know the girls and make them feel like they are a part of this.”
The cast features a diverse assortment of faces including fellow VS angel Leomie Anderson.The campaign imagery is lensed by another London born creative, photographer Dexter Navy. Dunn herself, steps in front of the lens serving up a sexy series of images.
Similar to Beyonce’s Ivy Park, the range itself is caters to an active-wear minded group of women. Blending comfort with modern, streetwear sensibility, Lon Dunn offers answers to transitional wear. The offering includes staples like velour tracksuits and jersey separates as well as body con knit dresses with plunging necklines.
The Jourdan Dunn Lon Dunn x Missguided collection is available beginning March 11 at Missguided online and at the flagship in Westfield Stratford. With all item priced under $120, this is one celebrity fashion line fans can actually afford. You can get a closer look at all the pieces in the gallery below.