Beyonce Releases New Ivy Park Spring 2017 Campaign Starring Selah Marley, Yara Shahidi, and Sophie Koella.
If anyone knows how to lead a group of talented women, it’s Beyoncé. You do remember Destiny’s Child, right? The 35 year-old Lemonade songstress puts her girl group building skills to work in her latest campaign for her activewear brand, Ivy Park. Also, apparently the entertainer made time for other priorities. Beyonce just officially announced that she’s pregnant. Even more amazingly, Bey shares that her and Jay-Z aren’t expecting just 1 child, but twins.
Ok, let’s focus. Now back to Ivy Park. For the project, Beyoncé enlists an eclectic group of phenomenal women. The roster includes model/daughter of Lauryn Hill and Bob Marley, Selah Marley, Black-ish actress Yara Shahidi, and model Sophie Koella. Capturing the campaign imagery is another heavy hitter, Zoë Ghertner, whose clients include the likes of I-D, Dazed, and Proenza Schouler, Beyonce’s Ivy Park girl group is Jumpin, Jumpin.
Last Season, Queen Bey chose to front the Ivy Park campaign solo. However, this time around both Bey and the brand are going for something a bit different. Perhaps something more accessible, because everyone isn’t just simply Beyoncé. Each of the models Mrs. Knowles-Carter chose brings a unique presence to the campaign and an appreciation for Beyonce.
Beyonce casually serving solo in last Season’s Ivy Park campaign.
Selah Marley, whose a triathlete in soccer, gymnastics and basketball found many connections with Beyonce’s Ivy Park. “Sports are usually only geared towards men, and [it is empowering] simply shining a light on the fact that yes, women play sports and yes, we’re also great at what we do,” shares Marley. “I love that it highlights that women are capable of anything and we can dominate anywhere we go.
”Yara Shahidi, also a black belt in karate, shares similar sentiments about Ivy Park. “I love what Ivy Park stands for and how Beyoncé is using this line to highlight the beauty and power of our bodies and spirits,” said Shahidi. “The most inspirational part of working for Beyoncé’s Ivy Park is how the brand is built around elevating and empowering girls of all sorts and all ages,” adds Koella.
Keep scrolling below to be the first to see Beyonce’s Ivy Park Spring 2017 campaign.
Model/Musician and daughter of Lauren Hill and Bob Marley, Selah Marley. Selah also just appeared on the cover of L’Uomo Vogue.
Rising model, Sophie Koella serving her best Queen Bey pose in a black Ivy Park logo hoodie.
Black-ish actress Yara Shahidi channeling her inner Bey styled in an Ivy Park sweater and shorts.
And the rest is all Beyonce, doing what she does best. Serving and slaying. Slaying and serving. And apparently making twins with Jay-Z, but we’ll get back to the later.