La Frances Hui  joins The Museum of Modern Art  as Associate Curator in the Department of Film, beginning October 13. In this high profile role, Hui will serve as a strategic collaborator in driving the department’s extensive portfolio of  programs, exhibitions, collections and scholarships under the leadership. Prior to the latest appointment,  Hui spent 15 years at the Asia Society in New York, where she served as Film Curator and Associate Director of Cultural Programs. During her tenure, she curated film series covering a wide spectrum of Chinese cinema, from silent classics to propaganda films to contemporary mainstream cinema and independent films. With expertise in a variety of Asian cinemas, she has also spearheaded a series featuring Japanese documentaries, New Wave Japanese cinema, contemporary Thai films, New Wave Iranian cinema, and popular Korean filmmaking.

“MoMA’s commitment to cinema has always extended beyond North American centers of production to include work from innovative international filmmakers,” said Mr. Roy. “La’s rich knowledge of Asian cinema, combined with her unique professional experience in program development and implementation, will afford us with critical opportunities to engage with a spectrum of moving image artists in ever more essential ways.”