Sofia Richie, Lucky Blue Smith, & Anwar Hadid Star in Tommy Jeans Campaign
If you’re a millennial, you’ll definitely recognize these faces. Model influencers Sofia Richie, Lucky Blue Smith, and Anwar Hadid star in a Tommy Jeans campaign. We actually haven’t given the Tommy Hilfiger brand, much coverage over the past few years. However, it seems like the American fashion brand is finally consistently shaking things up, and we’re all for it. Besides its Instagram celebrities, the Tommy Hilfiger campaign is all about chill 90s vibes. Though, the models barely saw the 1990s era, themselves, we get the point.
Revisiting its hay day, Tommy Hilfiger attempts to define a new era of pop culture with Tommy Jeans. “Lucky Blue Smith, Anwar Hadid, and Sofia Richie represent the youthful, rebellious spirit at the heart of the campaign, and bring fresh new edge to the denim classics offered in the collection,” Tommy shares. “Looking back on this era reminds me of some incredible memories — from our first collaborations with musicians and celebrities to our continued passion to celebrate pop culture.”
The campaign stars are causing quite a bit of buzz these days. Sofia Richie, the daughter of Lionel Richie, recently made her big debut for Chanel. Anwar Hadid is the 17 year old younger brother of Gigi and Bella Hadid. His recent resume includes Zadig & Voltaire and Hugo Boss. Then there’s 18-year-old Lucky Blue Smith. The blonde hair, blue eyed model is one of the most successful male models of the century. With millions of Instagram followers, he remains the “it boy” of the moment.
You can see Sofia Richie, Lucky Blue Smith, and Anwar Hadid in Tommy Jeans x Tommy Hilfiger in the gallery below. You can also shop the collection on the brand’s site.