Balenciaga Releases its FW15 Ad Campaign starring Singer Sam Smith.
European fashion house Balenciaga has chosen an unlikely star to front its FW15 Ad Campaign. The brand has tapped acclaimed, British singer and songwriter Sam Smith in a creative collaboration for its Men’sÂ RTW collection.
This is the first time that the singer has fronted a major men’s campaign and he definitely realizes the accomplishment.Â “I am absolutely honoured to have been chosen to be the face of Balenciaga. I have been a devoted fan of the brand for a while now. I love how intimate it feels, and how involved Alexander has been and is with the brand. I never in my wildest dreams thought I’d be wearing these clothes let alone modelling them. So this is a dream come true, and I hope the beginning of a lovely long relationship with Alexander and the House.”
Creative director Alexander Wang echoed similar sentiments in his statement,Â “Beyond his tremendous talent, Sam Smith conveys a quiet elegance and a subtle sensuality that are perfect for BALENCIAGA. He represents both sensitivity and power — the dualities of the Balenciaga man.”
The campaign features a series of black and white photographsÂ photographs and a full length video both shot by Josh Olins, Sam Smith is presented in a mysterious light, relying on movement and mood to convey emotion.
See the gallery below for all of the images from Balenciaga FW15 Ad Campaign Starring Sam Smith !