Fashion advertisements are oft daring and provocative. It’s what we expect. However, French luxury brand Saint Laurent may be taking things a bit too far. The fashion powerhouse makes headlines once again with campaign imagery dubbed “degrading” and “unhealthy”. It isn’t just skepticism from social media, the brand is undergoing a serious review. French advertising group ARPP (Autorité de Regulation Professionnelle de la Publicité) has officially asked Saint Laurent to modify at least two images. The reasoning: the Saint Laurent Spring Summer 2017 ad campaign is a breach of “dignity and respect in the representation of the person.”
Lensed by celebrity photography team Inez & Vinoodh, the images feature two female models. In one image Fernanda Oliveira is seen reclining with legs open, wearing rollerblade stilettos, fishnet stocking, and a fur coat. In another image model Hiandra Martinez bends over in front of a stool wearing a long sleeve leopard leotard, fishnet stocking, and rollerblade stilettos. However, the focus isn’t on the Saint Laurent collection. In addition to alleged “degrading” imagery, some are questioning if the models are too thin. Unfortunately it’s a topic that the brand knows all to well. Just two years ago in 2015, the house came under attack for featuring models deemed to be ‘unhealthily thin’.
Is the ARPP and media being too harsh on Saint Laurent or is there really an issue here? Take a closer look below.