Saint Laurent: Saint Laurent Releases Permanent Collection Campaign Starring Helena Severin.
Hedi Slimane has proven time and time again that he understands the art of branding. From his classic inspired collections blending old world Yves Saint Laurent fusion with Rock and Roll and Modern day street style to his super sleek, sexy, and sometimes controversial ad campaigns (how could we forget the ‘thin’ model controversy), Slimane has assured that Saint Laurent is still one of the most talked about and coveted brands today. In the Creative Director’s latest editorial project, he presents the Saint Laurent Permanent Collections campaign starring, three time muse Helena Sevrin.
Photographed by the designer himself alongside an A-list team including hairs stylist Didier Malige and makeup artist Aaron de Mey, we’re given an ultra cool, moody look into the very ‘matter of fact’ direction that Slimane is steering the brand. Shot on location in what seems to be an elaborate estate complete with marble floors,a winding staircase, and subtle french design statements, the Saint Laurent Permanent collection offers a sophisticated and timeless array of pieces. From a show stopping sequined mini dress, to sleek trousers, and suiting separates, the vision of Yves Saint Laurent is captured beautifully, proving that true style really is timeless.
See the Saint Laurent Permanent Collection Campaign Images Below and view the entire collection via the Saint Laurent site.