Rihanna Releases theÂ Full Fenty x Puma by Rihanna Fall Winter 2016 Fashion Ad Campaign and We’re Feeling the Vibes.
Rihanna has taken her Fenty x Puma collaboration to new heights. Following a successful Fall 2016 runway debut and the recent launch of the collection in stores, Bad Bal RiRi officially shares the brand’s FW16 ad campaign.
Inspired by Japanese art, the directional campaign features a series of black and white images accented with ink. The campaign, photographed by Willy Vanderperre features a confident cast of Asian models. The roster includes veteran model Fei Fei Sun and rising faces He Cong and Sang Woo Kim. Puma released the first official campaign images on the brand’s Instagram account sharing.
Inspired by Japanese street culture. Spun into something unpredictable. Made with that undeniable @badgalriri vision. The AW16 #FENTYxPUMA collection is officially yours for the taking.”
Check out the full Fenty x Puma by Rihanna Fall Winter 2016 campaign below and shop the collection while available here.