Adidas Originals x Pharrell Williams “Pink Beach”: Pharrell Williams Releases his Latest Adidas Collection and it Just May be the Best One Yet
Pharrell Williams and Adidas have a storied past filled with iconic collaborations, and this latest one takes the relationship that much further as the duo release the Adidas Originals, Pharrell Williams “Pink Beach” Collection. Infused with bold color and tropical summer vibes, Williams reveals a fashion forward collection marked by the style influencer’s signature nuances.
Photo:Pharrell’s Highly Popular Supercolor Sneakers
Pharrell’s influence is certainly not just hype. In 2015, Adidas announced that it had sold 15 million pairs of the rapper’s Supercolor Adidas, indicating that Yeezy may not be the most popular hip-hop star turned footwear mogul. The Adidas Originals x Pharrell “Pink Beach” collaboration serves up more than sneaker, offering a vibrant collection of warm weather essentials for men and women including shorts, tees, outerwear, two new low-profile sneaker styles (an elastic slip-on and an elastic lace-up.)
Photographed by Dutch photographer Viviane Sassen, the striking campaign imagery is some of the brand’s most fashion forward yet, blending the concepts of traditional editorial fashion photography with the now dominant trend of activewear as everyday fashion. With a cast of all black models, the saturated prints and colors of the collection come to life before our eyes.
PHARRELL WILLIAMS X ADIDAS ORIGINALS, ARTIST PRINTED BLOUSON JACKET
PHARRELL WILLIAMS X ADIDAS ORIGINALS, PHARRELL WILLIAMS LACE UP & SLIP ON SHOES
Stand out collection pieces include the “Love Frequency” blouson, a sport jacket tapered at the wrists and waist, with the code 528HZ embroidered on the back inspired by the famous frequency said to be the “musical mathematical matrix of creation”, promoting healing vibrations for the mind, body and soul. Following the brand’s outerwear trend, the collection also reveals the “Artist Poncho”, a water-resistant poncho crafted from water-resistant laminated mesh and accented by the iconic adidas three-stripe motif.
Officially releasedÂ on May 5 with an expanded collection launch on May 12, The Adidas Originals x Pharell “Pink Beach” Collection is available in Billionaire Boys Club stores and Adidas stores worldwide. You can check out more campaign imagery and collection pieces from the Pharrell Williams x Adidas Originals “Pink Beach” Collection below.