Lady Gaga’s Super Bowl Performance will now include a Tiffany and Co. Ad Campaign, Starring Gaga (of course).
As if performing at Super Bowl LI isn’t enough, Lady Gaga will be adding another on-screen performance to her night. The Million Reasons singer will premiere as the newest face of Tiffany and Co. Introducing the brand’s new collection, Tiffany HardWear, Lady Gaga will appear in a 60-second TV ad airing right before her highly anticipated half-time performance. It turns out that the entertainer has quite the fashion resume. Gaga’s prior projects include V Magazine with husband Taylor Kinney, CR Fahion Book, and Tom Ford’s SS16 campaign video.
Joining Lady Gaga for the campaign is an A-list team of industry veterans. Former Vogue Editor in Chief, Grace Coddington styles the campaign alongside iconic fashion photographer, David Sims. Gaga’s appearance will be the latest in the brand’s long-running Legendary Style campaign. So far the brand has already enlisted stars like Lupita Nyong’o and Elle Fanning, both of whom also just appeared in Vanity Fair’s Hollywood Issue. For the campaign, Lady Gaga will debut never before seen Tiffany and Co. bead-drop chandeliers, metal rings, and other bling from the HardWear collection. The entertainer shared her enthusiasm about the campaign in an official release. “In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens.”
Get a sneak peak at the unreleased campaign video starring Lady Gaga for Tiffany and Co.