Khloe Kardashian Launches a New Denim Brand Made for All Sizes, Good American.
Khloe Kardashian’s weight has been a topic since her introduction to the quick witted American audience. Often compared to her thinner sisters Kim and Kourtney, her struggle has been public and in many ways enlightening. Today, the entertainer is in her best shape yet and is confronting the difficulties of body positivity head on. The fashionista has just launchedÂ Good American, a new jeans line focusing on a broad array of body types.
Good American is conceptually made for women of all body types. Unlike most denim styles that don’t cater to curvy figures, Khloe’s sizes range from 0 to plus size 24. The brand also promises to stay on trend with the introduction of its signature styles: a classic skinny jean (“Good Legs”), a looser boyfriend style jean (“Good Cuts”) and a high-waisted variation (“Good Cuts”). Â Khloe is also challenging the way plus-size fashion isÂ marketed. The brand promises toÂ cast models of all sizes in its advertisements and there will be no separation in department stores.
Officially launched on October 18, Good American isÂ the latest Kardashian/Jenner/West business success. Most of the brand’s styles are already waitlisted, even at it’s $149 to $215 price point. If you’re looking to try out a pair of Khloe’s Good American’s for yourself you can stop by the GoodAmerican site as well as select Nordstrom stores.