Kenzo x H&M Will Debut Perhaps the Biggest Fashion Collaboration of the Year.
International fast fashion giant H&M is doing a lot of things right. Leading its arsenal of big bang strategy is its collaborations with luxury fashion brands. Each season the company works with a top fashion brand to create a custom H&M collection poised at accessible price points. Following a wildly successful collaboration with Balmain, shoppers are bracing for the retailers next big thing: Kenzo x H&M.
Japanese brand Kenzo createsÂ an apt pairing for the retailers notoriously graphic and trendy motifs. Led by designers Carol Lim and Humberto Leon (who are also the duo behind Opening Ceremony) , the collection is a bit on the wild side, literally. We got our first glimpse at the tiger stripe filled collection a few months back. Keeping with this aesthetic the full lineup offers an array of colorful stripes, patterned, and printed pieces. We’re not talking subdued statement prints. Instead, the collection utilizes a more tactile approach employing eclectic layering techniques. The lineup includes everything from parkas to cross body bags and ruffled dresses.
While the Kenzo x H&M collection is much more affordable than shopping at Kenzo, prices are still steep. You can get your hands on a beanie for $24.99 or opt to really make a statement with a printed signature dress for $599. The full Kenzo & H&M collection will arrive in 250 stores worldwide and online on Nov. 3, 2016. If the past is any indicator of the market, then you better act fast because the collection is sure to be a sell out.
Let’s take a look at a few of our favorite looks from the Kenzo & H&M lookbook below.