Kaia Jordan Gerber is a Marc Jacobs Daisy and We’re Sure Mom, Cindy Crawford is Proud
15-year-old model Kaia Jordan Gerber is the new face of Marc Jacobs Daisy fragrance. Announced as the star of Marc Jacobs Beauty back in September, this is her second campaign for the american brand. Gerber is wasting no time following in her supermodel mom’s footsteps. You may have heard of her, she goes by the name Cindy Crawford. However, Kaia Gerber isn’t just another celebrity kid, she’s busy building a career all her own. Although her future in modeling was somewhat inevitable. Her dad, Rande Gerber, was also a professional model. Sorry Cindy Crawford and Rande Gerber, but you totally cheated the model gene pool. They also have a 17-year-old son, Presley Gerber, and yes he’s a rising model too.
Following in the footsteps of famous names like Winona Rider, Kaia Gerber’s Marc Jacobs Daisy appointment is kind of a big deal. The wild strawberry and velvety violet gardenia infused fragrance has become a Marc Jacobs best-seller. It also happens to be the 10 year anniversary of the scent. That means lots of eyes for supermodel in training, Kaia Gerber. She can handle it. The model shot her first fashion campaign at age 10 for Versace. Not long after, she was appearing on the cover of Vogue Paris alongside Cindy Crawford. Now that’s what you call model training. Marc Jacobs shared the announcement on its official instagram account.
Lensed by Alasdair McLellan, Kaia brings the fragrance to life alongside models Dilia Martins and Sofia Mechetner. Embodying the fresh, summery vibes of the Marc Jacobs Daisy fragrance, the trio explore a dreamlike world of green grass and white daisies. Feeling the summer vibes? Marc Jacobs Daisy is available for purchase at retailers like Sephora.com now. If you want the limited-edition anniversary version of the Daisy fragrance, you can order it beginning April 5. You can also get a closer look at Kaia Gerber in her first Daisy campaign in the accompanying video below.