Italian Shoe Empire Jimmy Choo Celebrates 20 Years with an Exquisite Fall Winter 2016 Fashion Ad Campaign Photographed by Craig McDean.
This year marks the 20th anniversary of the Jimmy Choo brand. To celebrate, Creative Director Sandra Choi released a special fashion campaign debuting a powerful line up of the brand’s FW16 footwear offering. Outfitted in the luxe styles are top models Milla Jovavich, Sasha Pivovarova, Jasmine Tookes, Lexi Boling, Amber Valletta, and Xiao Wen. Photographed by industry veteran Craig McDean the campaign embodies confidence, effortless beauty, and a daring spirit – the fundamentals that Jimmy Choo was build upon.
Each campaign image represents a dynamic persona that the brand designs for. “The Autumn Winter campaign is a reflection of the characters who embody the Jimmy Choo brand”, said Choi,”Values both during the past 20 years and into the future. It is a modern vision for our woman and signals a bold new chapter.”
The AW16 anniversary collection consists of the timeless and sexy Romy Pump seen worn by Milla Jovovich, the contemporary Deon Boot worn by Xiao Wen Ju, and the Trick Sandal worn by Lexi Boiling. The collection also features handbags including the petite locket and the rebel soft mini, hats scarves and sunglasses. This collection’s universal appeal caters to a wide range of women truly capturing the renegade sprit of the Jimmy Choo brand.
Check out the full Jimmy Choo Fall Winter 2016 Fashion Ad campaign below and see the full offering on the brand’s site.