Jeremy Scott is a designer who not only walks in his own lane, he owns it. From the fairy tale success of his eponymous label to his rise as Creative Director of Moschino, Scott career so far has been all about building a one of a kind brand. With designs that are fun, bold, and more often than not comical, the designer has become somewhat of a satirical genius in the fashion world. We definitely have to give Scott some serious accolades, designing ‘way out there’ conceptual fashion that’s commercial enough to sale and cool enough to attract celebs like Miley Cyrus, Katy Perry, and our current fashion front runner Rihanna, is no easy task. Scott however has taken the challenge and flourished; each season presenting a collection more daring than before.
With the surprise release of a personal documentary, “Jeremy Scott: The People’s Designer”, and highly publicized success resuscitating Moschino, the designer is undoubtedly experiencing the greatest success of his young career. The question for many has been how will the Oklahoma born designer juggle it all; a fair question indeed. Between the unique and one of a kind aesthetic of the Jeremy Scott label and the pressure of managing an established European fashion house, Scott has to continue to innovate the ingenuity of his aesthetic.
Perhaps it’s Scott’s new tenure at Moschino or perhaps a particular artistic mood, whatever the reasoning this season’s collection for Scott was bold, impeccably edited, and extremely wearable. Not that we don’t normally admire the guile of Scott’s work a la his McDonald’s or Spongebob cartoon character ensembles in his past shows, but there’s a certain whimsy in these types of designs. Instead what we saw were super cool 80’s inspired looks in an electrifying palette of yellows, blues, greens, and pink. It was almost as if we were gazing at some Andy Warhol collaboration in some looks. Take for example look 6 a graphic screen print sweater colored in a pop art style motif or again in Look 9 where a similar print appears this time as a mini plunging below a crop top. The silhouettes overall were minimal with bits of skins exposing themselves in the forms of crops and above the knee skirts. For the men, the silhouette were even simpler consisting mostly of knits and trousers with the real design being in the graphic prints themselves. The designer share his inspiration backstage with WWD,Â “cool kids in the Eighties: the Lower East Side, Mud Club, CBGB madness, early John Waters films,”.
While we haven’t yet got a chance to view Scott’s documentary, something tells me that it will be very telling of what to expect next from the self proclaimed ‘People’s Designer’. From the looks of his latest collection, Scott is giving perhaps a bit more business savvy while still holding on to the highly animated aesthetic that has become the cornerstone of his brand.
Check out the gallery below to see all the looks from Jeremy Scott SS16!