Musician J Cole and Swiss Brand Bally have Teamed Up for a FW15 Collaboartion.
Musician J. Cole and Swiss brand Bally have collaborated on select men’s hiking boots and backpacks that will be available in an assortment of different colors – that are to hit stores this fall. But you might be thinking ‘Why Jamaica?’. In fact, it is reported that during the early stages of the collaboration, when Cole visited the Bally office in London, he was particularly moved by a portrait of Bob Marley wearing a pair of Bally’s signature hiking boots. Thus the idea was born!
“I always had an interest in what goes into designing footwear. Fortunately, the opportunity presented itself and I got the chance to work with such a well-respected brand with a long history of making product of the highest quality. When I learned more about the company’s past and was able to see their archives of boots going back over a 100 years, it excited me even more.” — J.Cole
Bally and J.Cole head to Jamaica in the name of Marley and his legacy. In the short film, the artist and the brand discover music, love inspiration and many more. Check out the film below!