Fashion Ads: From Beyonce to Balmain, Here are the Best Fashion Ad Campaigns of 2017.
What define goods editorial fashion ads today? It’s officially campaign season and top fashion brands are beginning to publish their Spring/Summer 2017 fashion ads in magazines around the world. The stakes are high and companies seem to be taking more risks now than ever before. Particularly we’re seeing very strategic casting for fashion ads. From appearances by Gigi and Bella Hadid, who are completely dominating, to new campaign stars Zendaya and Cameron Dallas, this is truly the season of influencers. Celebrities are even cashing in on their leverage as they promote celebrity fashion lines. We’ve already seen Beyonce in new Ivy Park fashion ads alongside Selah Marley. Another Hadid model has also made a claim toward the family business. With fashion ads for Hugo Boss and Zadig & Voltaire under his belt, could Anwar Hadid be the new model of the moment?
As brands continue to tap into Generation Z, we’re see a willingness toward more experimentation. At the same time, we also see a resurgence of classic elements like the return of the supermodel (which is still being debated) and edgy editorial concepts. Overall, the 2017 fashion ads lineup is shaping up to be one of the biggest yet.
Click on the image below and scroll through the gallery to see ALL the best fashion ads of 2017. Keep checking back for updates as new campaigns launch.