Covergirl Makes History as it Announces the Brand’s First Ever Male Spokesmodel.
The Covergirl brand is one of the top cosmetic brands in the world. It’s fresh and articulate advertising has found its way into millions of homes during commercial breaks with just four simple words: easy, breezy, beautiful, Covergirl. For decades, the cosmetics empire has worked to redefine beauty. This time around the message is bigger than new shades or beauty trends, it’s political. Meet James Charle’s, Covergirl’s first ever male spokesmodel.
Makeup artist and youtube James Charles caught our attention with his flawless senior portraits. The images went viral after he revealed that he brought his very own light ring to his portrait session do-over.Â Another famous Covergirl delivered the official news. “Honored to have the pleasure to announce the very first COVERBOY, James Charles!” Katy Perry shared on Instagram.
Expect to see a lot more of Charles as Covergirl prepares to roll out a series of print, tv, and digital campaigns fronted by it’s first COVERBOY.