Coach Resort 2017: Designer Stuart Vevers Presents a Collection that Challenges What Luxury Fashion Means
British designer Stuart Vevers secured the position of Executive Creative Director at Coach a mere 3 years ago ushering in a new more youthful aesthetic within the iconic fashion house. Challenging the brands more traditional retail ready offerings, Vevers brings a fresh, conceptual tact to the table. The Coach Resort 2017 Collection is a visual testament of the brand’s growth.
“I really saw Coach as being a destination for fashion,” Vevers told WWD. “It’s really important to me to challenge what luxury means to the next generation. Luxury does not have to be formal.”
The Coach Resort 2017 collection is marked by Vevers’ recurring theme of fast cars and open roads. Americana references are signature to the collection creating a mixed aesthetic of sport and refinement. Â WeÂ explore our inner rebel as VeversÂ transports us back to an era filled with the sounds Rock and Roll, fast cars, and even Felix the Cat.
Ververs’ Resort Collection offers a variety of looks, including sleek dresses, sharp suiting, and Athleisure inspired outerwear. One of the strongest silhouettes of the collection is a hybrid varsity-cum-moto jacket series. Â The collection of relaxed jackets utilizesÂ different fabricsÂ and color palettes to evoke a style suitable for every occasion. From a strong metallic green bomber jacket accessorized with badges to traditional matte varsity jacket, the Coach woman is redefinedÂ .Â The collection utilizes a layered mix of hard and soft fabrics styled with a relaxed vibe. Masculine leather in key pieces like the essential biker jacket are paired with feminine dressesÂ and high-waisted miniskirts accented with interesting zipper details.
Â Ververs offersÂ a stylish assortment of rock band inspired t-shirts and accessories printed with automobile motifs, mirrored on matching tote bags. The accessories are allÂ statement makers, including the new Coach Rogue bag, a slim low-profile everyday bag.
It was evident that Vevers let himself have a bit more creative freedom with his Coach Resort 2017 Collection.Â From his rebellious use of pattern and relaxed silhouettes to his brilliant clash of Western meets Rock and Roll vibes, Vevers had a definite direction and it was all about personal style. Could Vevers be the change that the brand needs to stay atop the shifting world of luxury fashion?
See a few of our favorite looks from the Coach Resort 2017 Collection below and head on over to the brand’s site to see the full lineup of Coach ready to wear and accessories.