CHANEL HAS A NEW FRAGRANCE CAMPAIGN FILM INSPIRED BY BOWLING- “CHANCE EAU VIVE” THE FILM

Chanel has a new film for fragrance Chance Eau Vive shot by Jean Paul Goude starring models Rianne Van Rompaey, Sigrid Agren, Cindy Bruna, Romy Schonberger

With Chanel, anything is possible (I mean, can you name another fashion house that makes even grocery shopping a pastime for the fashionable) . In the new advertisement for the brand’s perfume “Chance Eau Vive”, Jean-Paul Goude introduces us to a new way to bowl. Bowling is a ‘sport’ that we normally associate with horrendous, clown-like shoes, and wielding an awkward ball in which we’re not sure exactly where to place our fingers, but Goude transforms this into a beautifully mesmerizing fashion film.

The models are wearing nothing less than “tutu-like” Haute Couture dresses from Chanel Spring/Summer 15 lending a sense of lightness and whimsy that resonates throughout the film. “I used the bowling posture, which I find beautiful. It’s almost like an arabesque in ballet.” Gorge stated while explaining the print ad. The next time you ever find yourself bowling, try picturing yourself dressed head to toe in Chanel, in ballet formation holding your bottle of Chance Eau Vive, and maybe then, you’ll get a strike.

The film was directed by Jean Paul Goude and stars trending models Rianne Van Rompaey, Sigrid Agren, Cindy Bruna, Romy Schonberger.

Check out the campaign film below and shop a few of our Chanel Editor’s Picks!


 

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