Campaigns: Sophia Loren Stars in Dolce and Gabbana SS16 Fragrance Film

Dolce and Gabbana SS16: 81 Year Old Sophia Loren Stars in Dolce and Gabbana SS16 Fragrance Film.

Dolce and Gabbana Dolce Rosa Sophia Loren Fragrance Film - The Dapifer

Dolce and Gabbana has been focusing on an intimate more emotional aesthetic as of late and for the brand’s latest editorial fete, 81 year old actress Sophia Loren is revealed as the face of Dolce Rosa, the latest fragrance from the iconic fashion house.

Looking back at the past few seasons, Domenico Dolce and Stefano Gabbana have been on a decisive mission to invigorate the brand with a familial almost matriarchal motif. Take for example the brands SS16 collection featuring a runway filled with women of all ages or the brand’s FW15 ad campaign which brought together a diverse cast of models stressing the idea of family and unity. The duo have also been quite vocal with their recent collections, even stirring controversy concerning their views on traditional family roles bringing a critical gaze to the Italian fashion house as a whole.

Dolce and Gabbana Film Starring Sophia Loren, Dolce Rosa - The Dapifer

The short film, directed by Italian Oscar-winning director , and starring our lady of the moment, Sophia Loren, an Oscar winning actress herself, depicts Loren as the elegant mother of a cast of model sons. The plot of the story centers around the actress renovating an old entire villa with the help of her handsome clan. Loren calls all the shots throughout the film, directing the flow of the project and unearthing architectural treasures along the way. The film culminates with an extravagant garden party, in which the updated villa is revealed.

During the festivities, one of Loren’s bright-eyed sons falls for one of the party guest (played by model Kate King), and present her with a long stemmed rose from an adjacent rose bush. Loren soon emerges, descending from the villa’s grand staircase, daunting an eye catching beauty look and slowly approaches the model before whispering, “Dolce Rosa”.

Check out the full Dolce and Gabanna Dolce Rosa, Fragrance Film below and visit the brand’s site to get your hands on the new fragrance.