Campaigns: Prada SS16 Ad Campaign

Prada SS16: Prada Releases Spring Summer 2016 Ad Campaign

Italian fashion house Prada shows us a more street style focused aesthetic as the brand releases its latest ad campaign. While we’re accustomed to modern and sometimes bizarre campaign motifs from the brand, there is something quite different engrossed in the energy of this latest editorial showing.

Shot in a cinematic hotel lobby, Prada veteran muses Sasha Pivovarova, Natalia Vodianova and newcomer Yasmin Wijnaldum slouch, lounge, and pose candidly in eclectic opulence of the SS16 collection and architecture of the location.

Lensed by Steven Meisel accompanied by Beauty extraordinaire Pat McGrath the trio are given a clean, fresh faced beauty look. The uniqueness of the collection shines through as statement collection pieces including sensational statement outerwear and artisan accessories create moments of pure modern euphoria.

See below for a closer look at all the images from the Prada SS16 Ad Campaign.

Prada SS16 Ad Campaign - The Dapifer

Prada SS16 Ad Campaign - The Dapifer

Prada SS16 Ad Campaign - The Dapifer