CAMPAIGNS: CALVIN KLEIN + LOTTIE MOSS

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words by Lakenya Kelly

Fashion has always been known for its ability to reintroduce classics, carefully crafting a response to the impulse of tomorrow. Lottie Moss, guided by the indescribable aura of  her big sis, Kate Moss, offers us a glimpse into her sister’s famous Calvin Klein Jeans ads, as we’re once again captivated by the innocent, complexities of beauty.


Since his eponymous debut, Calvin Klein has dared us with his subtle concepts of style. Led by Romantic criticisms of unbridled sexual innuendo and the fervent energy of a generation ready to erupt, Klein introduced an era of new American Fashion along with the faces who would adorn it.

The denim brand has scouted  the 16-year-old model to release its latest collaboration, “The Re-Issue Project,” with luxury e-retailer Mytheresa.com.  The limited, capsule collection will feature the label’s most iconic pieces including the Brooke Shields high-waisted skinny jean and the Kate Moss boyfriend tapered jean.

The campaign, shot by Michael Avedon, the grandson of Richard Avedon, who shot Shield’s in the 90’s , was just as much captivated by Moss as his grandfather was with the original as he shared with Vogue UK, “Lottie truly represents the essence of the Calvin Klein girl,” “Intriguing innocence with utter beauty – it was wonderful to photograph this beautiful young lady.”

 

photography Richard Avedon