Topshop Denim SS16 Fashion Campaign: The New Top Models

Topshop Denim SS16 Fashion Campaign: Meet the New Class of Supermodels including Bella Hadid, Malaika Firth, and Imaan Hamman

Topshop’s Denim SS16 fashion campaign gives us a glimpse at more than the brand’s latest denim styles. The youthful campaign is filled with a roster of fresh faces who many have dubbed as the next generation of supermodels. Composed of nine of the most prominent faces of the moment, the campaign is a breath of fresh air, filled with diversity and unbridled energy.

Creative Director, Kate Phelan, utilized the campaign opportunity to show off the trendsetting versatility of Topshop’s SS16 Denim Collection, and how each piece can be adapted into any fashionista’s personal wardrobe. From high-waisted skinny ankle jeans to slim relaxed boyfriend jeans, the brand presents an answer for almost every trend imaginable. There was one trending style missing, however, as the brand seemed to indicate that flares and wide cut jeans were “out” as they instead opted for slimmer silhouettes, unlike many other flare loving designers of the Season.

Topshop Denim SS16 Fashion Campaign Ad - The Dapifer-12

It seems that Topshop is busy building its own set of squad goals, as this latest campaign features an identical cast as to its ’15 Holiday Campaign. The class of rising models includes Bella Hadid, Malaika Firth, Imaan Hamman, Sophie Ahrens, Grace Hartzel, Aneta Pajak, Marga Esquival, Ella Richards and last but not least the newest face: Steffy Argelich.

The campaign was photographed by Giampaolo Sgura and consists of a series of photos with each girl outfitted in a different style of Topshop jeans. The youthful imagery is accompanied by a super edgy collection of videos featuring a personalized message from each model introducing the Topshop Denim SS16 style that she’s wearing. Full of charismatic energy, this new group of  Supers seemed to be forming their very own supermodel squad, and having a lot of fun along the way, making this latest Topshop Denim collection that much more accessible. For this season of Topshop Denim there truly does seem to be something for everyone.

See below for a few of our favorite images from the Topshop Denim SS16 Fashion Campaign and click on the images to shop the look! Also be sure to visit the brand’s site to see the full collection.

Topshop Denim SS16 Fashion Campaign Ad - The Dapifer Topshop Denim SS16 Fashion Campaign Ad - The Dapifer

Sophia Ahrens X Topshop Denim SS16

Topshop Denim SS16 Fashion Campaign Ad - The Dapifer

Grace Hartzel X Topshop Denim SS16

Topshop Denim SS16 Fashion Campaign Ad - The Dapifer

Annika Krijt X Topshop Denim SS16

Topshop Denim SS16 Fashion Campaign Ad - The Dapifer

Marga Esquivel for Topshop Denim SS16

Topshop Denim SS16 Fashion Campaign Ad - The Dapifer

Imaan Hammam X Topshop Denim SS16

Topshop Denim SS16 Fashion Campaign Ad - The Dapifer

Steffy Argelich X Topshop Denim SS16

Topshop Denim SS16 Fashion Campaign Ad - The Dapifer

Bella Hadid X Topshop Denim SS16

Topshop Denim SS16 Fashion Campaign Ad - The Dapifer

Malaika Firth X Topshop Denim SS16

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