Bouchra Jarrar x Lanvin: Lanvin Announces Bouchra Jarrar As New Creative Director of Iconic Fashion House.
After much anticipation, Lanvin, one of fashion’s oldest, most respected fashion houses has announced that Bouchra Jarrar will succeed Alber Elvaz’s as Creative Director, after the designer’s lucrative fifteen year tenure. Â At the moment, it has been confirmed from various sources that Jarrar has signed the contract as the head of design for the label’s Womenswear division.
Chief executive officer of Lanvin, MichÃ©le Huiban, shares her excitement of Jarrar joining the Lanvin family in an official statement: “Bouchra seemed natural for our house, founded by a woman. I felt an immediate and very true connection when we met. Her timeless style is in keeping with the style and values of our company. Her talent, her high standards, and her mastery of cuts and fabric will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris couture house, a symbol of French elegance.” Jarrar who is beyond ecstatic about her new role plans to discontinue her own label to devote her talents to Lanvin. “I am honored to be a part of the extraordinary history of the house, and all the great creators who came before me.”
For those who are unfamiliar with Jarrar’s background, she is no novice when it comes to designing high quality womenswear. After joining the Ecole SupÃ©rieure des Arts AppliquÃ©s de DuperrÃ© in Paris in 1991, Jarrar was appointed Studio Director for Balenciaga in 1996 for ten years until leaving to work for Christian Lacroix in 2006. Jarrar then opened her very own fashion label in 2010 during Paris Haute Couture fashion week, where her visions and aesthetic for couture landed her a vital place in the haute couture fashion week schedule.
But Jarrar and Huiban aren’t the only ones who are excited about what the future holds for Lanvin. After the dismissal of Elbaz and a shaky Fall-Winter 2016 collection during Paris Fashion Week, we cannot wait to see that “breath of freshness” Jarrar will bring to the label.
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