Calvin Klein, My Calvins Campaign SS16: Calvin Klein Releases Latest My Calvins Campaign Starring Kendall Jenner and Justin Bieber.
There’s a lot that one can do in a pair of Calvin Klein underwear and the brand’s latest campaigns brings a few real life scenarios to life starring model of the moment Kendall Jenner, comeback kid Justin Bieber, innovative artist FKA twigs, and a host of trendsetting artists, musicians, and models including Kendrick Lamar, Fetty Wap, Joey Bada$$, Abbey Lee Kershaw, Klara Kristin and Adwoa Aboah.
Photographed by Tyrone Lebon the campaign offers an intimate, polaroid inspired series in which each model answers the question: “I _____ in #mycalvins”. Tapping into the energy of its diverse cast, the responses range from “kiss”, “breathe”, “dream” to bold statements like “I am a star”.
“This campaign is representative of how culture is evolving as we speak,” said Calvin Klein CMO Melissa Goldie in a statement. “We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation.”
Calvin Klein built an entire brand on the idea of youth culture and sexuality and this latest campaign seems to be aligning with a growing an even more progressive audience of millennials. “The movement and moments of life are what creates its sensuality and sexiness,” stated a press release from the brand.
Check out the images below to see more of Kendall Jenner, Justin Bieber, FKA Twigs, Kendrick Lamar and more share their fantasies and daydreams in Calvin Klein’s My Calvins Spring Summer 2016 Campaign.
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