Rihanna To Present Her Puma Collection During New York Fashion Week

Everyone’s Favorite Bad Girl To Debut Her First Puma Collection During New York Fashion Week! Watch Out Kanye, You’ve Got Competition!

Rihanna for Puma

Instead of dropping a long anticipated album this year, Rihanna has decided to run in a new direction. Yes, that’s right, Bad Girl Riri, Puma’s newest Creative Director has announced via twitter that she will be debuting her latest collection on February 12th during New York Fashion Week. Let us not forget that this isn’t the first time we’ve seen musically talented celebs endeavor into the world of fashion, especially in the footwear realm. Watch out Kanye for Adidas- Yeezy, you’ve got competition!

The response to Riri’s Flatform Creeper ad campaigns and commercials resulted in an astounding number of fans wait-listed, but even these teasers aren’t enough to quench the thirst of Rihanna’s fan base for more.

Puma by Rihanna

Along with this exciting news, Riri also announced that she will be holding a nationwide contest among her fans. Further details are still in the works, but rumor has it that the winner of the contest will be flown out to New York, sit front row at the show, have backstage access, and an invitation to the after party. The winner will also receive one of each style in the entire collection as well as other items, chosen by Riri herself.

It looks like Rihanna may have stolen the spotlight for NYFW 2016. Stay tuned for more details. If you haven’t already, read all about her Puma Creepers here and check out the commercial below!


Send this to a friend