CK2 by Calvin Klein: Calvin Klein To Release Latest Unisex Fragrance

calvin klein ck2: Calvin Klein to release Latest Gender Ambiguous FRAGRANCE, ck2.Bone chilling campaign film included.

  CK2 Calvin Klein A Scent for the Both of Us - The Dapifer

Amazing things are happening for leading contemporary fashion and beauty House Calvin Klein as CK2, the latest fragrance from the brand, is rumored to be released soon. CK2, a unisex fragrance, so far described as ‘urban woody’, featuring notes of sandalwood, mandarin and violet leaves for sweetness, accompanied by unconventional notes of wasabi and wet cobblestone, is already one of the most anticipated fragrances of the upcoming season. The hype has been so great that the hashtag #the2ofus has already been coined to represent the unreleased fragrance.

When it comes to fragrance, fashion, or any exploits for that matter, gender fluidity is not a new concept for Calvin Klein. CK2 follows in the footsteps of the original unisex scent, CK; with this latest scent being geared toward an even younger, more daring, and passionate audience.

CK2, A Scent for #the2ofus by Calvin Klein

The fragrance itself won’t be released to the public until February 2016, but the brand has a few tricks up their sleeves to keep consumers interested and buzz building. Calvin Klein and World Duty Free airport stores are teaming up to debut this soon to be iconic CK fragrance. “We are continually looking for opportunities to bring new and exciting products to our customers by launching exclusive products before its anticipated domestic launch date – WDF has already done this successfully with other brands [such as Chanel, MAC Cosmetics, and Christian Dior among others]defining the scale and reach of beauty within travel”, Words from a World Duty Free spokesperson.

The Calvin Klein WDF partnership is definitely an innovative way to reach the young, fearless, and jet-set audience, much like the individuals in their ad. CK2 will be made available in a 100ML eau de toilette, a 50ML eau de toilette, and a deodorant stick.

Take a closer look at CK2, Calvin Klein and watch the  short campign film by Ryan McGinley below. Filmed in Puerto Rico, McGinley captures four different passionate, love stories, as their love concurs their moments of bravery, fun, and taking risks. The cast includes Victoria Brito, Dakota Garrett, Luka Sabbat, Erin Eliopulos, Kyle Mobus, Sung Jin Park, and twin sisters Baylee Soles and Kelsey Soles.

 

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