The Queen of Editorial Iconic Pop Fashion, Rihanna Opens Her Own Styling and Beauty Agency !
When it comes to the intersection of fashion and entertainment there are few celebrities that are more talked about than international hip-hop/pop hybrid, Rihanna. From her catchy melodic tunes to her more intimate soul inspired ballads, Rihanna is an artist that likes dabbling in multiple genres. This is also the case for her personal style. The star never enters the red carpet of an event without leaving as one of the undisputed best dressed, or at least one of the most provocative.
In the starlet’s latest foray into the world of fashion, Rihanna flexes her entrepreneurial muscle as she opens her own styling and beauty agency in Los Angeles alongside managing partner Benoit Demouy. While the news is definitely a bit surprising, it makes sense. Maintaining celebrity image is no easy fete and the artist has been very hands on in the management of all aspects of her image. “Hair, makeup and styling play an important role in creativity,” she told Hollywood Reporter. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”
The Los Angeles based agency titled, FR8ME will be behind the looks of everything from lucrative ad campaigns to show stopping red carpet appearances. And of course with a name like Rihanna at the helm, this is certainly no start-up. The A-list crew already includes Taraji P. Henson’s stylist Jason Bolden, Rihanna’s personal makeup artist Mylah Morales, and Fergie’s hairstylist Patricia Morales. “We are lucky enough to have some of the best artists at Fr8me but I also have a soft spot for finding new talent with extraordinary skills,” said the star.
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