If you want a glimpse into the future of contemporary fashion there’s perhaps no better reference point than that of fashion brand, Proenza Schouler. The CFDA backed prodigy, has been making waves in the industry since its debut in 2002 and eventual win asÂ Womenswear Designer of the year in 2007. What’s so remarkable about yet another fashion brand? Designers Lazaro Hernandez and Jack McCollough seem to possess a seemingly new aesthetic, something that we rarely see in our world of trends and reworked formalities. Most impressive is the brand’sÂ ability to blend the sharp sensibilities of streetwear with the sophistication of an established European fashion house. For most designers, the choice of aesthetic is either one or the other, but for this duo there are rarely compromises; only ingenuities.
The backdrop: a stark white open space brimming with editors, buyers, and anticipation. The music: a pulsating new wave soundtrack that echoed throughout the room. The first look appears, an all white blouse cinched right above the breast with a black bow; below hang billowing trousers with pleats so fine that they simply glide across the runway. The tone was set and a procession of innovative crop tops, trousers, off-the shoulder cuts, and creating a feeling of Romance. A color palette of rich red, black, and white remained constant throughout lending itself to a certain Latin inspired appeal. Lazaro and Hernandez shared with WWD that this, however, wasn’t the case at all,Â “Well, I’m Latin,” Hernandez said. “But no, it’s not Spanish at all. We looked at everything.”
We did indeed see a little bit of everything in the brands latest collection. Innovative new cuts, meticulously crafted contemporary details, all within a selection of one of a kind blouses, trousers, feathered dresses, and other luxe details that you truly have to see to appreciate.
Once again Lazaro and McColloghÂ have shown their ability to innovate and edit. With a collection full of modern silhouettes and unique textures and details, the duo have once again set the stage for what’s next in fashion. From the black bows cinched across the tops of models to the subtle play on sheerness in skirts and dresses below the waist, Proenza Schouler has proved that they can deliver a completely RTW and Editorial Collection without compromising either aesthetic or customer.
Check out the gallery below to see a few of our favorite looks from Proenza Schouler SS16!
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