See Calvin Klein’s New Underwear Campaign Starring Kendall Jenner and Joan Smalls

Calvin Klein Releases a High Profile New Underwear Campaign Starring Top Models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute.

Calvin Klein has long been a leader of provocative and freshly modern activewear. From the nostalgic supermodel days of the ’90s to its more present endeavors of minimal sleek design, the brand has represented the quintessential essence of Contemporary American Sportswear. For the brand’s latest campaign we’re reminded of where it all began.

“Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it,” saidCalvin Klein Chief Marketing Officer Melisa Goldie  “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”

Starring an all star line-up of faces including Joan Smalls, Kendall Jenner, Isabeli Fontana, and Edita Vilkeviciute the confidently titled, “The Original Sexy”, campaign embodies the youthful and athletic image that the brand has come to represent. Shot against a simple black background by photographer Mikael Jansson the images evoke a sense of cool confidence as the models stare directly at us while caressing, hugging, and highlighting the contours of the body and lingerie.

See the gallery below for all the images from Calvin Klein “The Original Sexy” Ad Campaign!

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