TIMBERLAND BACKS OUT OF A.P.C. COLLABORATION AFTER CONTROVERSIAL SLUR

The already controversial hit song N****s in Paris is making more headlines as the newly debuted Timbaland x A.P.C. collaboration is under scrutiny for borrowing the reference in its self-proclaimed “N****s in Paris” collection.

by Lakenya Kelly


A.P.C  : Front Row   - Paris Fashion Week - Menswear F/W 2015-2016

The lines between fashion and music have never been closer as brands embark upon strategic campaigns to align their aesthetics with that of their statement making musical counterparts. We learn that these lines aren’t always easy to define as we witness what happens when fashion appropriation goes too far.

Designer Jean Touitou shared the following as the collaboration marched down the runway:  “The Timberland here is a very strong ghetto signifier. In the ghetto, it is all the Timberlands, all the big chain,” among other remarks. Alongside the collections glaring title of “N****s in Paris” many are wondering exactly what Touitou was thinking.

Well it turns out that the designer had no such qualms about his remarks as he states, “I am friends with Kanye, and he and I presented a joint collection at the same place, one year ago, and that this thing is only [an] homage to our friendship. As a matter of fact, when I came up with this idea, I wrote to him, with the picture of the look and the name I was giving to it, and he wrote back immediately saying something like, ‘I love this vibe.’


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Timberland’s President, Stewart Whitney reacted swiftly to the remarks and issued the following statement: Simply stated, this kind of language and approach is in complete contrast with our values. Timberland seeks to collaborate with designers and brands who are at the forefront of lifestyle trends; equally important, they must also share our values. We will not tolerate offensive language or racial slurs of any kind being associated with the Timberland brand.

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