With a booming social media presence, a superstar family, and undeniable super model looks it may come as no surprise that Kendall Jenner was recently tapped to be the new face of Estee Lauder. Amidst a mad dash toward likes, views, and social connections could Ms. Jenner be just the influencer that the brand needs to revitalize its image?

Kendall Jenner for Estee Lauder 2015

Kendall Jenner for Estee Lauder 2015

 The Little Black Primer, a multi-faceted lash tool that can be used as a tint or under mascara to provide an extra bit of bold color or as a top coat to help seal in those new sleek, lashes is the first product to be triumphed by Jenner and we have a feeling that there are a few more to come.

by Lakenya Kelly


 Full of close ups of Jenner striking a pose and showing us what she can do on the catwalk, the accompanying video is a perfect representation of everything that Jenner represents: Youth, Rebellion, and super model presence that would keep any woman young or mature on her toes and more importantly her lashes.

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