Every seasonÂ designers vie for the attention of editors, celebrities, and glossy eyed consumers across the world. Â The whole fete is now documented for us as we scroll through our mobile phones exploring the every day jaunts of distant celebrities juxtaposed alongside intimate photos. Â Eager fingers click in hopes of discovering what RihannaÂ wearsÂ to the Met Gala or what designers Kim and Kanye flaunt across the streets of Paris Fashion Week.
Being “cool” is one of those understated rules of great fashion. It’s a combination of technique, aesthetic, and forward momentum. Explore our list of the designers that led the way and created their own undeniable sense of cool on and off the runway.Words by Lakenya Kelly
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