Beyonce Releases her Ivy Park Fall 2016 Campaign and Collection.
Who run the world? Duh, Beyonce. The unstoppable entertainer is back with her second installment of activewear brand Ivy Park. Teaming up with Sir Philip Green of Topshop, Queen Bey is making serious moves in the ath-lesiure takeover. The new line capitalizes on functional outerwear with modern, street style sensibilities. Beyonce even sheds light on her passions and what fuels the Ivy Park brand in an exclusive campaign video.
The campaign itself is shot in a laid-back, candid style. Models stretch and pose while donning natural beauty looks and relaxed vibes. Beyonce even makes a few appearances showing off her flexibility with body bending poses. Accompanying the Ivy Park Fall 2016 campaign imagery is an exclusive video starring the entertainer alongside cameos from Jay-Z, Blue Ivy, and Tina Knowles. Reminiscent of her recent Lemonade visuals, the film offers an intimate look into the mind of Beyonce narrated by the entertainer.
“I stretch my body out like the horizon. I teach my body everyday to go a little further. I know what it’s capable of; I’ve seen it perform miracles,” shares Beyonce in the new campaign video.
Where to Buy Beyonce’s Ivy Park Collection?
Beyonce’s Ivy Park Fall 2016 collection is available in Topshop stores worldwide and online via topshop.com. The latest collection will also be available at the following retailers: Zalando, Hudson’s Bay, Net-a-porter, JD Sports, Selfridges and online fitness boutique Six:02. Check out all the images from Beyonce’s Ivy Park Fall 2016 campaign below.