Balmain Releases its FW15 Ad Campaign Starring a Host of Siblings Including Kendall & Kylie Jenner, Joan & Erika Smalls, Bella & Gigi Hadid, and Armando & Fernando Cabral.
We’ve come to expect nothing short of headline making moments from Balmain. Under the creative direction of Olivier Rousteing, the brand has grown into a powerhouse of editorial commentary with an A-list cast of models, artists, and cultural influencers.For the brand’s FW15 Ad campaign, we’re presented with a powerful series of images starring some of the top models in the world alongside their equally stunning siblings.
It’s hard to always know what’s going on inside the mind of wonder kid, Oliver Rousteing. This time, we’re given an intimate dialogue into exactly what inspired this editorial moment.
“This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign.
While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.
Armando and Fernando, Bella and Gigi, Erika and Joan, and Kendall and Kylie come from a wealth of different backgrounds and histories. Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion. Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another.” said Rousteing in an official press release.
Photographed by Mario Sorrenti, the campaign is just yet another brilliant branding moment from the Balmain brand, and we can’t wait to see just how Olivier will outdo himself again.
See the gallery below for all of the images from the Balmain FW15 Ad Campaign !