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Multi-talented artist and rapper A$AP Rocky stars in an emotional advertising campaign for Mercedes-Benz. Unlike prior appearances as a model for brands like Dior and Salvatore Ferragamo, this is personal. Lending his presence and a raw personal story, ASAP Rocky’s Mercedes-Benz commercial reflects on the power of ambition. However, we learn that his success is not without tragedy. The hip hop artist revisits the greatest tragedy of his life, losing his younger brother.

For the Mercedes-Benz’s “Get a Job” commercial, ASAP Rocky tells his story against a backdrop of memories. The cinematic ad video follows ASAP across the streets on Harlem. In the compilation we also see flashbacks of a younger ASAP. “I guess when you’re young, you can be anything you want to choose”, narrates ASAP. “But as you get older all of those options start to narrow,” he continues. “My brother moved on but the beat came back, pulsing through every vein in my body. My older brother Ricky was the one responsible for me growing up, and having a “real job.”

ASAP Rocky’s brother, Ricky, was tragically shot and killed at the age of just 20-years-old. ASAP, himself, was only 13 at the time. Mercedes sheds light on the strength of ASAP Rocky’s tragic story in an accompanying statement. “This is the true story about a boy named Rakim [ASAP Rocky] who blazed his own trail to the top with nothing but a dream beat.”

Watch the incredibly inspiring video of A$AP Rocky in Mercedes Benz “Get a Job” commercial.