A brand’s influence used to be measured by what top publications chose its collections for editorials and what major department stores chose to carry its designs. Power players including Vogue, Harper’s Bazaar, Elle, Neiman Marcus, and Bergdorff Goodman were, and to a certain extent, still are the barometer of a successful fashion brand. However, today there is a more powerful, and user driven metric that allows us to discover the most popular fashion brands at any given moment in time, that tool is social media. With the rise of platforms first beginning with Facebook followed by Twitter, Instagram, and Pinterest, there is now more consumer data than ever revealing how popular a brand is amongst its eager social media focused fans.
Social media still doesn’t adequately give us the data we need to really see what’s going on behind the glass doors of major fashion brands, but it does show us what is possible. By understanding who the most popular brands are, we can begin toÂ uncover the connection between a fashions brand’s reach and its potential to convert fans to consumers. When dealing with fashion brandsÂ there’s no way to avoid theÂ very expensive (call it couture or avant garde if you must) elephant in the room, price. But even this, is perhaps, a call to brands to find more innovative ways to offer productÂ lines that are accessibleÂ to the same diversified groups of Â demographics that are already proving to be brand advocates on social media. Whatever the theory gathered, one things is increasingly apparent, to be a successful fashion brand today, you must own a space in social media.
Check out our list below to see Top 10 Most Popular Fashion Brands According toÂ Instagram and See Who’s Totally Owning It!
(According to data compiled by M by Macy’s)
With a current Instagram follower count of 29.8 Million and over 50 million hashtag mentions, Nike leads the pack. The international footwear and athletic wear brand is known around the world and attracts customers at almost every demographic.
Boasting 6.1 million Instagram followers and 20 million hashtag mention, Prada is proving that it truly is an international fashion force. With a strong foundation in every corner of fashion, the brand continues to tap into younger, influential consumers.
With a current Instagram following of 6.3 million and almost 20 million hashtag mentions, Gucci continues to be a global leader in luxury for all ages. In addition to its more established clientele, the brand attracts the who’s who of entertainment via red carpet appearances and editorial hit makers.
Hoisting a current Instagram following of 7.3 million and almost 20 million hashtag mentions, Dior has truly become the epitome of couture luxury even within the millennial generation. A favorite of stars includingÂ Jennifer Lawrence, the brand continues to constantly reinvent itself.
Leveraging a current Instagram following of 1.5 million and over 15 million hashtag mentions, Hermes sits comfortably with a loyal fan base from across the world. With a quirky and art focused feed, the brand attracts artist and other creatives in addition to the brand’s loyal fashion conscious devotees.
6. Vans Shoes
Though Vans, is a not so serious commercial brand, we can’t deny the skateboard and adventure sportswear focused brand’s popularity. With a current Instagram following of 4 million and over 15 million hashtag mentions, the lifestyle brand is arguably the most popular commercial brand in the mix, with exception to Nike (but that’s a totally different operation all together).
Carrying an impressive current Instagram following of 6.3 million and over 15 million hashtag mentions, the all encompassing sportswear brand is popular across a diverse variety of cultures. With a strong foundation in international sports including soccer and tennis, the brand continues to capitalize on celebrity endorsements and innovative technology.
A favorite of International fashionistas and fashion editors around the world, Fendi boasts a current Instagram following count of 3.6 million and over 10 million hashtag mentions. Established connections in global fashion markets and a highly editorial appeal keep Fendi on the news feeds of influencers everywhere.
Boasting a current Instagram following of 5.2 million and over 10 million hashtag mentions, the British fashion brand has proven to be a fan favorite around the world. Staying true to it’s aesthetic of British heritage fashion, the brand leverages hometown big names including Supermodels (Naomi Campbell & Kate Moss) and Performers (Adele) to create campaigns and appearances that have no choice but to go viral.
Being the only fundamentally jewelry based brand on our list, Cartier holds its social weight with a current Instagram following of 2.1 million and over 10 million hashtag mentions. Strengthened by an international, diverse group of consumers from grandparents, parents, and millennials the brand is a certified heritage brand.As of late Cartier, has even tapped into the power of influencers as top blogger Chiara Ferragni (The Blonde Salad) made a surprise appearance on the brand’s Instagram feed.
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