7 Celebrity Fashion Lines Making Millions
Brand collaborations are at an all time high as personalities cash in on their influence with celebrity fashion lines. Celebs can no longer count on their craft to keep them on the A-list. In addition to record sales, movie ratings, and magazine covers, celebrities are starting to take the idea of brand building literally. From the multi-million dollar empire of the Kardashian-Jenner-West clan to newcomers like Beyonce’s Ivy Park, celebrities are seriously disrupting the $200B fashion industry.
With social media ruling celebrity popularity amongst fans, entertainers have more influence than ever before. Even the term influencer is now a lucrative business. Instead of just posting selfies and promoting themselves, celebrities are now using their influence to sell millions worth of celebrity fashion lines. So what celebrity fashion lines are really converting fans to shoppers? Below we take a look at the 7 biggest celebrity fashion brands of the moment.
Ivy Park by Beyonce
Launched in the Spring of 2016, Beyonce’s activewear brand Ivy Park was an instant success. I mean, who doesn’t want to dress like the most influential entertainer in the world? The activewear brand, a joint venture with Sir Phillip Green of Topshop, kept it simple. The brand set its focus on the fashionable activewear meets fashion trend of athleisure. Minimal designs and the appearance of Beyonce in the brands fashion campaigns proved to be a success. Upon its initial launch the collection almost completely sold out making it one of the most in-demand celebrity fashion lines of the moment.
You can check out the latest Beyonce Ivy Park collection here: Ivy Park and watch the latest campaign video below.
Yeezy by Kanye West
Kanye West has blended music and fashion since his introduction with “The College Dropout” in 2004. Known for his love of high-fashion brands and his signature street style, the announcement of a celebrity fashion line was no surprise. It all started in 2014 with the launch of Wests’s first sneaker, the Yeezy 750. The sneakers sold out in minutes and worldwide Yeezy hysteria soon ensued. The success offered Kanye just the motivation he needed as he launched a full retail line for men and women, Yeezy Season.
So far West has released four complete runway collections at fashion weeks around the world: YEEZY Season 1, YEEZY Season 2, YEEZY Season 3, and YEEZY Season 4. Despite industry wide criticism, Kanye proves to be making smart business moves as Adidas recently announced a major push for YEEZY, sharing the partnership would soon include new YEEZY stores across the globe.You can check out the latest Kanye West Yeezy collection here: Mens/Womens.
Catch a Glimpse of Yeezys latest collection, Yeezy Season 4 below.
Vlone by ASAP Rocky
ASAP Rocky is not shy about his love for fashion. Actually, it’s been a career defining move for the hip-hop star. Early on the rapper name dropped high-fashion designers in his lyrics such as Rick Owens and Ann Demeulemeester. It was immediately clear that ASAP Rocky wasn’t your average rapper, he was a serious fashion savant. The entertainer not only talked the talked, his personal style took things to a whole other level. His urban street meets high-fashion style soon caught the attention of several brands and ASAP landed his first brand collaboration as a model for Salvatore Ferragamo.
Soon after, ‘pretty boy flacko’ put his design skills to the test and teamed up with Guess for one of his first celebrity fashion lines, Guess Originals x ASAP. The capsule collection sold out immediately and more brand collaborations soon followed. Recently, ASAP Rocky launched a collaboration with designer JW Anderson, AWGE and even became the face of international fashion brand, Dior. In addition to all of his success with brand collaborations, ASAP launched his very own celebrity fashion brand, VLONE. The hugely popular skateboard meets streetwear brand sold out immediately and has quickly garnered a cult following of consumers and celebrities.
See the latest VLONE collection in the video below.
Adidas by Pharrell Williams
Pharrell Williams and Adidas’s celebrity fashion lines goes way back. It’s hard to forget Pharrell’s iconic supercolor Adidas. The collaboration wasn’t just successful, it was epic. In 2015, Adidas announced that Pharrell’s shoes has sold 15 million pairs. In addition to the popular Pharrell sneakers, the duo have released an assortment of celebrity fashion lines since. Most recently was the release of the Pharrell Williams “Pink Beach” collection. The capsule collection included a variety of sporty activewear, outerwear, and of course sneakers. To oblige fans of the Pharrell Adidas partnership, the brand released a new sneaker, the Pharrell NMD ‘Human Race’ sneaker. The exclusive shoes and accompanying capsule collection sold out immediately. You can check out Pharrell sneakers and other collections here: Pharrell sneakers.
Check out the Pharrell x Adidas Hu campaign video below.
Fenty Puma by Rihanna
Today, Rihanna is synonymous with the PUMA brand. The entertainer and style icon has become both an ambassador and partner for the sportswear company. The duo first tested the partnership with the release of Rihanna’s Puma Creepers. The brand collaboration was such a success that it sold out, repeatedly. Building off this momentum, Rihanna introduced a more personal project, a complete fashion line, Fenty Puma by Rihanna. With a fashion week debut under her belt, and recognition from both retailer and editors, Rihanna’s Fenty Puma is one of the hottest celebrity fashion lines in the world. You can shop Rihanna Fenty Puma shoes here, Rihanna Fenty Puma and the full collection here, Rihanna Fenty by Puma Full collection.
Watch Rihanna’s Fenty Puma SS17 collection from the runway in the video below.
Kylie Jenner Lip Kit by Kylie Jenner
Whether you hate her, love her or ignore her, Kylie Jenner doesn’t seem to be going anywhere. The influential social media star and famous member of the controversial Kardashian/Jenner clan has turned criticism into cash. The latest news reveals that Kylie has made a reported $20.5 million from her cosmetics empire, Kylie Jenner Lip Kit. Jenner’s now iconic lip kit is always in serious high-demand. Upon launching new collections, the kits typically sell out within seconds. Soon after, fans then flock to resellers on ebay and other sites to pay a premium for the exclusive products. Kylie has also collaborated with big supermodel sister Kendall Jenner. The duo have released celebrity fashion lines for Topshop and Pacsun. With an eager fanbase of over 81.5 million followers, on Instagram alone, Kylie Jenner has her consumers in her pocket, literally.
Good American Denim by Khloe Kardashian
Khloe Kardashian rose to the spotlight slowly. However, as of late, the 32 year-old influencer is cashing in like never before. Inspired by her very public issues with weight, body image and the media, Khloe launched her own celebrity fashion line, denim line, Good American. The Khloe Kardashian jeans line promises to focus on a wide range of body types typically neglected in retail. With sizes ranging from 0 to plus size 24, the fashionable jeans were an immediate hit with consumers. How big of a hit was Khloe Kardashian’s Good American jeans? On it’s first day the Khloe Kardashian jeans line sold $1million worth of product.That’s make Khloe Jenner the most successful of any celebrity fashion lines. You can shop Khloe Kardashian Jeans, Good American here: Good American.
Here’s a short trailer from Khloe’s Good American Launch below.