Balmain Collection: The Spring Summer 2017 Campaign

Olivier Rousteing’s Balmain is all about sexy, daring silhouettes and his latest Balmain collection delivers tenfold. Starring in this Season’s collection is the nipple. The fashion house presents an assortment of sheer, plunging, and of course, gilded, necklines. As a matter of fact, a few looks even flaunt bare nipple.

Departing from the seriousness of the earlier Balmain x Kanye West campaign collab, the SS17 campaign offers more subdued vibes. Lensed by Steven Klein, the cinematic images, take us to a stretch of dreamy California highway. While this Balmain collection campaign doesn’t include Kim Kardashian or a Jenner, Rousteing still delivers a powerhouse #BalmainArmy. The lineup includes Isabeli Fontana, Natasha Poly, Doutzen Kroes, Tony Ward, Gabriel Aubry, and Jon Kortajarena.


“We may have shot this campaign on an early winter morning on an out-of-the-way highway in California—but for Steven, Pascal and me, it was important that these powerful images not be easily defined by a place, an hour or a season,” Rousteing shares in a Press Release. “We capture moments of a mysterious journey of a diverse cast of models, a nomadic Balmain army forcefully moving through an oneiric landscape—an environment which, like the collection itself, has been stripped back to the essential.”

Balmain Collection - The Dapifer
Ironically, the SS17 Balmain collection is stripped back indeed. In addition, stand out pieces including billowing sheer dresses, colorful snake skin patterns, and glitzy silver and gold mini dresses make quite the statement. If you’re thinking that the collection looks like it belongs in Kim Kardashian’s closet, you’re right. The starlet actually debuted the collections’s gold and silver wrap dress at Paris Fashion Week alongside Kourtney Kardashian. Ultimately, it was one of Kim’s last looks before her robbery and subsequent three month departure from Instagram.

Check out all the images from the Spring Summer 2017 Balmain Collection Campaign below. See more on the Barney’s site.

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