Alexander Wang Casts Real Celebrities including Lil Yachty and Impersonators in Spring 2017 Campaign.
Alexander Wang has one of the most diverse celebrity crews in the industry. The influential designer takes full advantage of his A-list entourage. Wang’s recent ad campaigns include celebs Kylie Jenner, Tyga, Skrillex, RL Grime, CL and Travis Scott. For the brand’s Spring/Summer 2017 campaign the designer gives us something unexpected. At first glance, it’s just another celebrity filled campaign, right? A closer look reveals that nothing is at it seems. Is that Really Drake cozying up to Anna Ewers? OMG, Snoop dog is totally smoking a blunt next to Binx Walton? That has to be Lil Yachty, right?
The reaction is almost guttural. It’s what we expect from media, to be shocked and awed. It’s this very concept that Wang himself exposed in the campaign. “It’s about observing and toying with our society’s current obsession with social media,” he shared with VOGUE. “We wanted to propose both real and fabricated narratives in order to create doubt, whether what you see is real or not, or maybe even something in between. The original spark came from scrolling through my own feed; that feeling that makes you stop or second-guess something. I embrace this obsession just as much as anyone else. The fact that the campaign is only released through social media, but is also a commentary on it, blurs the line even more.”
The captivating campaign, photographed by duo Inez and Vinoodh, certainly makes us do a double take. While we’re a little bummed that Drake and Snoop are impersonators, we’re still intrigued. The A-list cast of models definitely adds to the illusion. The cool crew includes Anna Ewers, Lexi Boling and Binx Walton. The real Lil Yachty also makes an appearance styled in the brands Spring 2017 collection: knit sweater, plaid pants and a gold chain.
Decide for yourself. See the full Alexander Wang Spring/Summer 2017 ad campaign below. Stop by the brand’s site to see more.